Top 10 reasons why organizations need to have critical communications

Is your business resilient? It leaves us puzzled with no correct answer to reply to it. The impact of COVID-19 has us struggling to cope with the evolving situations, whereas we already have some familiar critical events like severe weather, supply chain disruptions, workplace violence, and lots more to cause business disruption while exposing our people and assets to potential threats. Business crisis communication plans are the key to prevent future threats. But, without a robust business-critical communication tool organizations cannot activate this strategy.

What are critical communications? What is their importance before, during, and after critical events?

Critical communications are the ability to communicate appropriately with your people when you need it most before, during, and after critical events like a pandemic, supply chain disruptions, bad weather, flood, cyber-attacks, or any other industrial events.

During these evolving times, a legacy system falls short of delivering reliable, consistent, secure, and easy-to-use critical communication flexibility.

Critical communications that easily allow businesses to leverage the advanced level of mission-critical communication flexibilities along with data visualization can help emergency response teams communicate with people in the field or onsite in a much better way. However, not only the emergency response team, chief security officers, chief information security officers need critical communication in IT departments, no matter what the verticals are.

Hence, your critical communications can become faster and your recovery process can deliver expected results.

A critical communication tool must have lots of solutions and features to solve problems arising from critical events on the ground, office, or anywhere.

Zsuite, a comprehensive CEM or Critical Management platform is designed to process threats, analyze their nature, and foster ways to handle your business crisis communication plans to mitigate threats on time.

As a leading CEM tool, Zsuite takes an initiative to advocate for the importance of critical communications for businesses and encourages why businesses should not overlook this critical matter. Here are 10 reasons why organizations need to have critical communications.

Data intelligence

Today, critical events are fast evolving, frequently occurring, and complicated too. Different types of critical events can be coincidental, creating challenges to review data using legacy systems. In most organizations, emergency response teams still follow the manual process of data gathering. This process is rigid and making assessment and validation of information is tough. As a result, organizations cannot visualize threats and add context to emergency communications. There is a high chance that key intelligence would go haywire.

Zsuite CEM platform is a critical communication enabler with a granular level of focus on data intelligence, making your critical communications much more efficient and reliable at times of emergency.

Scalable decision-making

Most organizations still rely on siloed systems to handle crisis communications. Although security teams or emergency response teams are available 24×7, they do not have an integrated communication tool to enable crisis communications and keep everyone informed about changing situations. This is in fact leading to more gruesome challenges as organizations fail to identify exact business threats and take measures for risk handling. Lack of coordination between teams gives rise to confusion, impedes situational awareness, and delays appropriate decision-making.

Many crisis communication tools like Zsuite help you make efficient emergency plans and tackle immediate pressure with scalable decision-making.

Message fatigue

A crisis communication plan must include an integrated and unified communication system. This kind of orchestration not only improves communication and collaboration but provides visibility into who has been reached out, when they have been connected, how has been that person contacted, and what feedback has it received. Also, it provides the capability of leveraging pre-built message templates which are consistent and do not cause message fatigue.

As with fragmented communication channels that are omnipresent in many organizations, they can be subject to message fatigue.

Administrative overhead

Critical events can never be limited to a certain region. The reason is the advancement of digitalization. The information erupts as fast as wildfire through social media, personal messages, emails, news, and different entities among others. Messages can be voluminous, repetitive, and incessant resulting in wrong interpretation of certain messages and add to panic buying. Organizations need to coordinate with their people to give them real-time and fact-filled critical information to keep them informed so as to avoid unintended consequences.

Zsuite CEM enables two-way communication via multiple channels and improves organizational response.

Direct communication

Critical communication is always direct, consistent, and contextual. But, when your legacy system does not allow you to nurture the advantage to edit and approve of messages to be used as pre-built critical messages, you tend to impede human intelligence to take charge and act more responsibly. Using a Zsuite CEM platform, you can build your emergency response to help avoid ambiguity while also keeping everyone informed. This can be the most effective means of critical communication that enables a faster recovery process.

Better coordination

The right crisis communication plan can focus on coordination strategy. Having the right tool that allows you to enhance your critical communication can help you collaborate easily with all your stakeholders internally and externally and your people. Zsuite enables you to collaborate and communicate effectively so as to allocate resources better and act as necessary. This can add to better organizational resiliency.

Multimodal communication channels

Before, during, and after critical events, stakeholders must ensure their assets should not be in harm’s way. To ensure your people are safe, you must reach them at an incident site at the right time. No matter what device your people use, the idea is to reach them, so they never miss critical information. However, connecting does not always mean it is over. People receiving the message have to understand it and make a reply. Critical communication tools that integrate multiple languages allow communicating at ease while two-way communication brings feedback at a lightning speed, ensuring plans are being strategized as designed.

Contextual and location-awareness

Not all CEM is built to derive location intelligence to help reach people in harm’s way and save them. Zsuite CEM enhances its critical communication ability by leveraging the power of location intelligence and contextual awareness.

Zsuite relies upon location data it fetches from its contact centers, which helps provide visualization and analysis of geographical data. Also, by drawing spaces in the smart map in the dashboard and integrating it with demographic, traffic, and weather data, you can gain location awareness and add context to your critical communication so that you can predict the potential of threats, take appropriate action, and help save your people.

Accurate analysis

Powerful crisis communication can provide visibility into the incident’s nature, its causes, and its effects. Which part of your organization was badly damaged? How is it impacting spaces and life outside of your organization? Using Zsuite, your crisis management or incident management team can gain a better understanding of loopholes and prepare a better version of internal and external recovery plans with necessary inputs from stakeholders. It improves your monitoring of the factors impeding your recovery strategy and lessens the impact of disasters.

Plan and test your recovery plan

Critical communications enabled by a CEM platform such as Zsuite can help you run drills and evaluate the scope of your plans and their efficacy before a disaster happens. As you practice with simulations of critical events such as earthquakes, IT Incidents, terrorist attacks, or hurricanes, your emergency response teams can enhance their crisis communication plans, be prepared for the next disaster, and be more proactive to mitigate its threats.

Critical communications are the backbone of business resiliency. In the event of a crisis, crisis communication tools scale and give robust communication flexibility that can narrow the gap between life and death.

Are you prepared to handle critical events? Schedule a demo today.


The Biggest Problem with Vaccine Outreach Management and How You Can Fix It

From vaccines to vaccination- this is the most critical stage of making our community safe and disease-free from COVID-19 attacks. We are heading to putting into effective large-scale vaccination plans devised to make corona vaccine outreach robust and fast for everyone. But, the way to the COVID-19 vaccination program is not so smooth. From the transit, stocking points to administration, it has challenges to overcome.

The COVID-19 aggravated by the new strains, already has misinformation, lack of awareness, and knowledge surfacing around, making people feel panicked, intimidated, and doubtful about its vaccination program’s efficacy.

The fact is every step of the distribution journey needs to be fact-filled with a careful approach of making it accessible to everyone, especially those who need them on the highest priority basis.

In achieving success in the vaccination program, all we need is to educate everyone involved in the process. To make a more robust, transparent distribution strategy, we must build an interconnected system between public and distribution centers- primary health centers and community health centers to help people access a vaccination effortlessly and with ease.

Unified critical communication solutions or critical event management can be the right tool in ensuring the vaccination program is on the right path and achieves its goals at large.

Zapoj- Finding Solutions to corona vaccine outreach management problems


Locations for vaccinations/updates/ schedules/ changes to locations

Cold chain storage ensures the effectiveness of COVID-19 vaccines. Right at this moment, there are limited resources available that can meet this demand. To prevent a COVID-19 outbreak, we need to discover accurate and precise geographic routes consistent with vaccine preservation norms. Additionally, far-flung and highly densely populated communities where power supply and transportations are scarce can create hurdles to the whole vaccination program. Healthcare facilities or public healthcare systems can face critical issues with location identification and updating their people about vaccine schedules.

Zapoj CEM or Critical Event Management that features two-way communication and mass notifications can address all of these challenges.

  • It gives you the ability to use a built-in Geographic Information System or GIS driven by location intelligence. You can determine your routes to key locations where vaccines must be delivered and preserved for communities lacking proper immunization infrastructure.
  • Location intelligence also helps your community find available COVID-19 vaccine or testing centers.
  • As you get your communities to sign up for Zapoj, you can establish a two-way communication network. This is the fastest and accurate way of sending and receiving updates about COVID-19 vaccines.
  • Peer-to-peer communication helps you determine stock availability and plan schedules with a new batch of the vaccine.
  • You can notify the next schedules of vaccine administration too.


Reminder notifications for the first and second dose

Dosage tracking is critical to ensuring that the first and second doses have been administered successfully. With communities lacking proper resources to keep check with vaccination status, there is a high risk for government resources, effort, and plans being wasted.

Reminder notifications can easily communicate the status of doses. Zapoj makes sending reminder notifications and sensitive alerts safe and effective.


  • As individuals sign up for notifications, Zapoj accelerates the transit of mass notifications or alerts via SMS, email, phone call,  web, and even an app.
  • You can increase awareness for signup notifications by promoting them on social media, media, and local networks. Keep your local community updated about the latest happenings around vaccinations.
  • Zapoj can be best used to create time slots for appointments and send reminders for the first doses.
  • Two-way notifications help public health, pharmacists, clinicians, and others verify vaccination scheduling for the second dose.
  • Public health departments can better manage two administrations of vaccinations to ensure optimal efficacy. The reminder strategy works better here. They can allocate vaccines and communicate in real-time if any changes in schedules occur.


Follow up polling and wellness checks

The government does not have the infrastructure and trained workforce to reach every part of the location and carry out the wellness checks to assess health status post-vaccination. However, failure to address this critical part of the job may hit back the strategy.

Using integrated mass notification or alerting systems, medical volunteers, or public health departments can bolster monitoring on the vaccination outreach.

  • Everyone can communicate their health status and get the ability to keep track of the outcomes of the vaccination program.
  • Based on the data collected via Zapoj, you can schedule follow-up and wellness checks for consumers.
  • It is fast and easy to connect with families and friends who share their experiences with vaccinations.
  • This integrated system helps your community determine their eligibility for the program.

Rumor control to targeted neighborhoods

Misinformation has a mixed public reaction on the efficacy and safety of the vaccines, hence hesitancy can impact vaccine outreach management or coverage efforts.

Zapoj CEM helps health and human services provide accurate information to its people and educate them on a core level.

Zapoj CEM role during vaccine distribution includes

  • Build a collaboration platform where information about vaccination and reporting can be shared among the health departments.
  • Deliver accurate information to your people and eliminate ambiguity about the effectiveness of vaccination.
  • Every clinician or medical facility can provide relevant data to notify its people of the availability of vaccines and tell them where to go for vaccinations.


Vaccine efficacy polling or symptoms post-vaccine polling

We need a granular level update about how the vaccination has effectively worked so far. A country, which is overly crowded can’t meet this requirement and get assessment right per head. The fact is many backward countries don’t own the right tools or resources that can ease the process of vaccination polling.

Mass notifications give public health departments an opportunity to simplify this critical process. Zapoj helps you connect with the community at dispersed locations and capture feedback in real-time using its geo-targeted notifications.

  • Health departments can track people to uncover any potential or adverse risk associated with the vaccines.
  • Auto-escalation messaging connects with people at a specified interval and collects accurate information that determines the efficacy of the post-immunization program.


Breaking language barrier 

Different people speak different languages, making it tough for health authorities to establish an easy two-way communication exchange.  Lack of context can add more ambiguity and confusion for people who don’t understand the government message about vaccination.

But, Zapoj has multi-lingual messaging capabilities that simplify the understanding of critical information rapidly and easily.

  • You can get your community a flexible and comfortable way to communicate and exchange. It gives everyone the ability to speak or text in any language they prefer.
  • This input can be useful to build a national database that gives access to vaccine monitoring and helps with clinical assessment.
  • All health authorities can identify and communicate the vaccine requirements on a priority basis.

Zapoj’s Mass Notifications have a powerful tool with multi-lingual features that can simplify understanding, help receive accurate information, and make informed decisions. Zapoj goes hand-in-hand and provides complete support in making Coronavirus Vaccine Outreach a success.