Prevent Store Disruptions with Zapoj Critical Event Management

Anticipating external risks always gives you an edge- you can prevent any major consequences like avoiding indefinite business closure, revisiting recovery policies, or operating without as much workforce as you may need. Right from the cruel impacts of the ongoing pandemic to very distinctive emergencies, your retail store operations can fall prey to risks at any point in time. 


Here in this blog, we discuss how Zapoj, an AI-powered CEM tool helps retail owners mitigate the impacts of some major critical events, avoid store disruptions, and promote resiliency. 

Critical events that disrupt store operations

Critical events are fickle and unpredictable, and they are different by nature. In general, critical events have one thing in common- to disrupt operations irrespective of how they evolve. The most usual level of threats to your business comes from- 

  • Man-made disasters – civil unrest, active shooter, terrorist attacks, riots, or strikes
  • Natural disasters – bad weather, cyclone, flood, storms, earthquake, pandemic, and wildfire. 


Each of the threats has a different level of impact on your business, which is detrimental to your success. Let’s see how they impact your retail store operations.

How do critical events impact your store operations?

Right from man-made disasters to natural disasters, the threat scopes have increased for stores and their business resiliency. 

Retail alone garners $3.8 trillion worth of annual revenues, which is the easiest target of terror attacks and perhaps more impactful at disrupting services and sales. Significantly, the number of attacks has risen from 14,371 to 18302 between 2006 and 2021. Retailers being unequipped to handle the situation, it is more of a challenge to keep everyone informed and safe. 

Active shootout incidents are quite relevant during this ongoing pandemic, however, this is not also a new trend. Mass shootings span beyond campus or streets, they are now more active in areas like grocery stores and other retail stores. 

Natural disasters are quite impactful and effective in disrupting services at retail stores. More than this common phenomena, earthquakes, flooding, severe weather, tropical cyclones, winter weather, or wildfire can drive direct economic losses. Since 2019, we have witnessed as many as 12 individual natural disaster events with four severe weather outbreaks, four tropical cyclones, two flooding events, and wildfires on average every year across the world. Among them, the costliest economic peril was severe weather events. 

As they add up, an unprecedented growth challenge may fall out. Here’s what potential impact you can expect from these threats:  

Lost Revenues: 

In the retail sphere alone, severe weather costs your business $630 billion in lost revenues.  In situations like natural disasters, retail stores operating in any industry are likely to face disruptions too.

Man-made catastrophes including pandemics are directly related to panic-stricken buying behavior, even though store operational managers also have little to no resources that can support reopening at the earliest. Going forward, small businesses are more vulnerable to these critical situations. This means financial losses are always high incurred by shortfalls in sales, drop in cash flow, and business closures.  

Waste of inventory 

Extreme weather conditions, anything from tornadoes and hurricanes to heat and snow can easily qualify to cause damage to your inventory. Since you don’t anticipate or have any preparedness to handle these situations, more than often critical events can affect your inventories, and not to mention your bottom line.  It results in being understocked in the coming months, which later adds to difficulties in order fulfillment or shipment. 

Employee safety at stake

Pandemic, natural disasters, or man-made disasters can have potential threats to employee safety. Your employees are scattered between different departments, they are traveling, or working off-site. A different kind of isolated situation can become threatening to their lives or security. It’s an organizational duty to improve the safety and security of your employees. An inability to implement or ensure an enhanced safety or security can lead to employees being out of action, which directly affects productivity and business continuity. 

Lost LTV from customer churn 

As situations aggravate with changing norms of critical events, you are less likely to restore operations timely. A lot of time goes into the decision-making with stakeholders and partners to decide the next course of the action plan. Being understocked or having not enough stocks, you end up frustrating your customers. Simultaneously, your store is unable to operate with a full workforce, which makes it difficult to manage the influx of shoppers, meaning it sends out a negative impression and adds to customer fatigue. These are enough reasons to reduce the lifetime value of customers and therefore cause customer churn.  

Brand damage 

The less you are prepared to handle the evolving critical situations with time, the more you are at risk of losing your brand reputation. Every second matters as you lose momentum due to inadequate inventories, staffing issues, and resources. Delays in business continuity impact user experience, their trust, and confidence in you. Altogether, your brand falls apart, and your customers tend to lean towards those businesses that meet their demands. 

How can you prevent store disruptions? 

Here’s Zapoj that helps prevent store disruptions by allowing granular level threat intelligence. Identify if your people or assets are in harm’s way and provide accurate context to reduce their impacts.  

Keeping employees safe and secure 

Be it pandemic, disease, or other threat-related updates, Zapoj facilitates reaching out to the right employee at the right time. 

During incidents like active shootouts or natural disasters, geofencing or location awareness gives you contextual information and helps you detect who’s in harm’s way.  This capability is also powerful for contact tracing for COVID-19 infections that ensures the safety and security of your employees.

Keeping up with customer demand 

To be able to prevent store disruptions and continuously meet the customer demand in the most critical times is the nice thing about increasing brand loyalty and earning customer trust. Zapoj CEM dedicatedly takes care of this important affair. 

  • On-call schedules – Resilience is key to maintaining your retail or eCommerce success. An unpredictable emergency- active shootout or natural disaster that impacts employee capacity can cause immediate shortfall and affect normal operations. To make up for capacity shortages, automated on-call schedules can fill emergency shifts and help keep up with operations. Zapoj automatically sends out notifications to available team members to resolve issues as they arise. 

Zapoj is a geographically dispersed system so it can reach employees at any time and anywhere on devices that they use. Hence, sustaining capacity and restoring operations become much easier. 

  • Situational awareness- By pulling in data from different sources, you can integrate them into a Zapoj visual Risk intelligence to gain a common operating picture. This gives you situational awareness of the day-to-day challenges and makes it easier to identify potential threats which are likely to disrupt your operations. Using this capability, disaster preparedness is faster and more effective and you can keep your people, assets or inventory protected. So, you are prepared to handle risks and manage operations to meet customer expectations. 

With Zapoj providing real-time risk intelligence, store operation managers can easily sustain operations from threats and save their employees. Let’s discover how Zapoj works to help with effective risk management that advocates for business resiliency. 

Zapoj makes threat response fast and effective  


Organizations everywhere need to protect their people, assets, and infrastructure as critical events are erupting on a global scale. Combating these situations with just traditional systems is not enough as they are not engineered to work through the complexity of data. Zapoj is designed in such a way to handle complicated data so you can work through data, identify and evaluate risks, and prevent its impact.


  • Discover:Your risk analysts work round the clock to keep track of potential threats. Zapoj gathers hyper-localized data in an automated way from social media, local media, government, or private bodies into its system. This is a scalable way for your analysts to identify the type and level of risk, and derive accurate insights into it, thereby, making it effortless to achieve context to the information while enabling accurate reporting without any ambiguity. 
  • Action: Getting accurate information is vital to cut through the noise, which also helps reduce time to respond and act. You can filter through only the priority-based information and pass it to responders- employees, stakeholders, peers, or partners- to take necessary action. 
  •  Examine: Zapoj uses an auto-escalation process to automate these reports. No matter where your response team or stakeholders are, Zapoj CEM can instantly help build a single-click conference bridge to synchronize your team and accelerate collaboration and response. Multi-modal communication capabilities supported by clear and concise pre-built message templates help save time in reaching the right person via voice calls and texts on any device. Therefore, the level of accuracy and precision that Zapoj provides keeps you ahead of incidents and helps mitigate them before they become tough to handle. 
  • Analyze: Critical events are inevitable and they keep coming. Mitigating risks just before, during, or after isn’t everything. We all want to keep our business resilient and not to mention – save resources in risk mitigation efforts. The post-incident analysis is a key to build a robust recovery plan by evaluating areas for improvement and more scopes into what steps you should take on the basis of different types of critical events- as you ensure accountability of your risk mitigation efforts, you will be better prepared to prevent risks and business losses. 


CEM in today’s evolving critical environment is not a nice-to-have tool, but a must-have business resilient platform.  Zapoj is nicely designed to expedite profits or cut losses while also advocating for your brand value.  Want a demo? Get in touch with us today.


Zapoj CEM for Supply Chain Risk Management

Leaders today need supply chain resilience solutions to quickly assess risks of critical events and offer faster resolutions. From transit to destination, Zapoj CEM creates improved workflows to deliver contextual awareness and offer better visualization of future risks using visual risk intelligence. Zapoj provides integrated essential features to build your resilience. Unsure whether you need a CEM tool? Here, we offer insights into why leaders, stakeholders, or organizations must adopt a CEM platform to tackle supply chain risks. 

Supply chain disruptions make it tough to meet customer demand.  The inability to ensure fulfillment can damage relations with wholesalers, sellers, retailers, and finally consumers.

Also, far-flung supply chain disruptions are becoming a pressing concern. Apart from the usual operational risks, COVID-19 exposed more of its structural flaws that lead supply chains to disrupt at frequent intervals.  It clearly means the supply chain disruptions can impact the manufacturing process, sourcing, and therefore, on-time delivery and customer commitments may take a hit. 

Organizations, therefore, need to combat different sources of external shocks with careful planning that helps implement supply chain risk management.

Diverse critical events posing threats to your supply chain operations and their effects.  

Supply chain disruptions bring different sections of people to the same platform depending on the effects they have on their bottom line. Critical events preventing the safe transportation of goods are a major hurdle for third-party logistics and those that incur financial losses for the same reason. As reported by Mckinsey & Co. supply chain shocks result in losses of more than 40% of annual profit for companies dealing with moving the goods to the markets as threatened by pandemics, natural disasters, or man-made disasters. 

  • Vulnerabilities from unpredictable storm seasons 

For shippers, transportation providers, or logistics agencies natural disasters are more of a major issue. The traditional hurricane season unleashes as many as  16 hurricanes. As high as it is, there are threats from tropical cyclones, flooding, and wildfires too. 


According to the National Oceanic and Atmospheric Administration, the financial losses from 28 weather and natural disasters amounted to $95 billion between 2018 and 2019. In 2019 alone, the disaster was close to $ 18 billion. 

In areas that are most vulnerable, customer supplies can take more than days or weeks to fulfill. 

  • Supply chain getting stuck between traffic congestions

Being stuck in traffic does not affect your timeline only- but also it contributes to reputation damage and costs your business thousands of dollars if not millions. Increased traffic means sitting idle in traffic, wasting time, having logistics wasted due to not being able to optimize truck services. 

  • Pandemic or infectious disease delays logistics 

As soon as COVID -19 outbreak erupted, the supply chain began to shrink. To save borders, ports, and regions from infection transmissions, supply chain routes were restricted. From medical supplies and electronics to consumer goods and essential commodities, everything is vulnerable to disruption. Mckinsey & Co. reported that COVID-19 has resulted in $5 trillion economic losses to supply chain operations. 

  • Supply chain cyber attacks 

Mass ransomware attacks that intrude on the business ecosystem are detrimental to supply chain operations. Third-party software updates, malware, or application installers are the most preferred ways for unscrupulous hackers to breach the sensitive data of vendors and unleash supply chain disruption. According to a study from CrowdSource, cyberattacks cost the supply chain $1.1 of losses on average.  

  • Looming strikes, labor unrest, or widespread protests increase supply chain risks 

Not but not least, man-made disasters are one of the key reasons why supply chain risks are on the rise. With major supplies being restricted for transfer, political unrest and other issues decrease capacity and disrupt commerce. 

Business impacts of supply chain disruptions 

Supply chain disruptions hurt the company’s bottom line and there are ways in which companies suffer huge financial losses including other setbacks.  

  • Waste of inventory – one thing is clear when the supply chain cannot reach its destination, inventory lies unused or stocked up in the warehouse. More so, due to the pandemic, companies are shoring up more inventories to tackle unforeseen changes than they need. It amounts to millions of dollars of value that tie up huge capital for organizations and for the worst-case scenario in case if customers do not purchase, inventory wastes become more glaring.
  • Revenue loss – Lost revenue is nothing new – it is a common factor of supply chain disruptions. In addition to this, losing customers is also quite obvious. Orders are being hit due to disruptions that cause customer dissatisfaction. 
  • Fines and penalties- as organizations miss logistics delivery, they are prone to paying fines and penalties due to losses they cause to their distributors, retailers, or stakeholders. 
  • Compromised customer experience – not only companies pay for delayed deliveries or service, but also they are held accountable for not meeting customer demand. Suppliers, manufacturers, stakeholders, and even customer satisfaction levels dip down, which inadvertently make the brand experience poor, insinuate mistrust and impact customer loyalty. 

When threats are diverse and tough to mitigate, organizations need to build resilience into supply chain management. CEM platforms like Zapoj are more dynamic and scalable to offer supply chain risk management. Let’s work your way through it with Zapoj. 

Zapoj CEM can address supply chains disruptions 

Risk intelligence and visibility into logistics 

Shipping to customers requires you to monitor a large number of logistics assets. Shipping carriers, inventories at the warehouse or facilities, and employees – all collaborate to accomplish smooth functionalities of supply chain operations. Detecting vulnerabilities or chokepoints to all your assets keep you ahead of the risk, which you can achieve by using visual risk intelligence. 

Zapoj visual risk intelligence harnesses risk data in real-time to allow you to embed them in your supply chain map. This real-time on-field feed is phenomenal in identifying what threats your supply chain or logistics may come across. With risk monitoring capabilities,  you know what’s at risk – 

  • If your transport networks could face unprecedented strikes?
  • Adverse weather or terror activity impedes supply chain
  • Sudden port or border closedown aggravated by pandemic interrupts operations

This is by far the most efficient way to know which routes, employees, shipments or transport networks, or inventory could be at risk. 

Lower overall risks by sourcing alternative methods 

So risk intelligence guides you on how to prepare your shipment from the point you identify potential threats so that you can avoid major delays and disruptions. 

  •  Enable employee and facility safety – Using risk visualization capabilities, stakeholders or partners can launch immediate collaboration and communication with the crisis response team.  No matter where the team is, it takes no time to plan out risk mitigation strategies with immediate effect that explain ways to prevent losses by shifting vulnerable employees or production to a much safer environment. The act ensures employee safety so employee productivity continues to keep up with enough production and help meet consumer demand. 
  • Identify alternative logistics routes – it is critical for crisis response teams to discuss with their stakeholders the way out to avoid shipping delays or mitigate disruptions. 
  • The location intelligence embedded in Zapoj relays real-time data on threat potential on carriers or supply chain networks on the transit.
  • Risk intelligence helps them identify future risk conditions and predict the evolving situations with changing times. As they achieve situational awareness of the situation, they can identify alternative routes as the next step to prevent vulnerabilities and also losses.

Delivering critical communications to act on supply chain risks 

As organizations determine and validate the best approach in lowering the risk to the supply chain, the critical step is to deliver real-time information to store managers, staff, or incident responders. With Zapoj offering so many ways to connect and communicate with a crisis response team and to instruct them with an audit trail, it accelerates the process of risk mitigation. 

  •  Emergency alerting or mass notification capabilities keep them informed of the ongoing situations and help them initiate recovery efforts. 
  • A two-way communication channel delivers messages to the right person via a number of channels – voice calls, SMS, fax, social media notifications, emails among others until it confirms the receipt of a message. 
  • Also, pre-built message templates deliver fast messages and reduce the time to respond. 

Assess mistakes to improve risk preparedness 

Analyze what failures you confronted as you make efforts to fight supply chain disruptions. Review your risk preparedness efforts by collecting data from Zapoj and assess them with your team. Provide communication audits to suppliers, employees, stakeholders to identify loopholes in your recovery plans and reestablish them in line with possible threat scopes. 

Zapoj builds resilience into your supply chain 

Zapoj CEM platform, Zapoj provides real-time mapping capabilities fortified with location intelligence and visual risk intelligence. Building your supply chain recovery plan with Zapoj enables you to identify threats and vulnerabilities, meaning you are able to detect their potential impacts on your supply chain. Therefore, your response team reacts faster to supply chain risks or prevents them before they leave your logistics entirely paralyzed. With faster reaction times, your staff gains an added advantage to mitigate supply chain disruptions, ensure the return to operations quicker, and bring back the efforts that protect your revenues. 

So, with your logistics ensuring timely delivery of the shipment, you can maintain customer commitments, elevate their user experience, and build their trust in your service all over again. Simultaneously, inventory waste is less likely to happen with on-time logistics deliveries. As Zapoj ensures supply chain resilience, you can better optimize the work hours of truck drivers, reduce the cost related to excessive fuel expenses wasted due to failed deliveries, and improve the efficiency of overall logistics and supply chain operations. 

Leverage Zapoj to improve visibility into your supply chain operations round the clock and reinstate lost profits.  Need help with employing Zapoj in your supply chain systems? Request a demo or call us today. 


101 of Critical Event Management and Why Your Organization Needs It

Critical event management for business resilience

What Is Critical Event Management (CEM)

Critical Event Management is a software platform, which ensures organizations rapidly respond to business disruptions or even avoid – sudden and unexpected disruptions. An end-to-end CEM solution provides real-time information about global risk events and threats, alerts you when any of the organization’s assets (People, facilities, supply chain, IT) are exposed to threats. It further enables organizations in automating the response to reduce the mean time between failure, optimize crisis communications, and provide a common operating picture to all key stakeholders- Executives, CIO, CEOs, Managers, HRs, Business Continuity, Crisis Management  and Security teams. CEM software improves business resilience for organizations to accomplish the mission.


What are the essential components of CEM software?

5 important Critical Event Management Components are

Who should use Critical Event Management?

A CEM platform is ideal for any organization, big or small, that is looking to converge operation management activities like security planning and management, business continuity and disaster recovery, IT operations and service delivery management, Crisis communications across the entire organization to create an integrated, cross-functional, all-hazards response. Examples include small and medium-sized businesses, large enterprise organizations, healthcare facilities, schools, hospitals and government agencies.


Under what circumstances a business can use CEM software?

A critical event management software is a key component of business continuity planning and execution, crisis management  and communications. It brings together the best of your critical communications and crisis management resources to ensure your organization is prepared for any of the risk events given below:

  • Natural disasters and weather-related incidents, such as floods, wildfires and snowstorms
  • IT incidents such as infrastructure issues, database down or application slow response.
  • Denial of access incidents, such as fires or chemical spills or Riots
  • Power outages or Facility disruptions
  • Cyber attacks and data breaches
  • Critical equipment or infrastructure failure
  • Pandemics such as COVID-19 and the influenza virus
  • Active shooter incidents
  • Supply chain disruptions
  • And much more


How CEM improves Organizational Resilience

Business Resillience

Let’s define what Organizational Resilience means before we understand how CEM improves it.  Organization Resiliency: The ability of a firm to deliver on its brand promise, no matter what the disruption is and how bad it is.

Modern-day customers expect your business to be available round the clock. To meet customer demands, today’s business must strive for resiliency.


CEM platform brings together

  • Risk intelligence that proactively assesses potential threats before they become critical events.
  • Common operating pictures of Assets (People, facilities, supply chain, IT services, etc), risk events, and crisis management tasks.
  • Automated workflows to implement business continuity standard operating procedures
  • Communication tools such as Chat, Video Conferences for Teams, and one-to-one voice calls or SMS to enable rapid collaboration for response teams.
  • Analytics that provides Mean Time to identify a Critical Event, Mean Time to Respond by Teams, and Mean Time to Resolve it.

An effective Critical Event Management software is an integrated, end-to-end process that enables organizations to significantly speed up responses to critical events and improve outcomes by mitigating or eliminating the impact of a threat, thereby improving the operations business resilience.