Lately, colleges and universities have explored a new side to emergency threats- having a one-size-fits-all crisis communication tool cannot entirely focus on risk mitigation at campus premises. The volatile nature of the world is exposing students, faculty and its staff to unpredictable campus threats that largely involve terrorisms and active shooter.
AI-powered location aware technology with built-in risk intelligence that helps anticipate unpredictable campus events can support the recovery efforts to minimize risk and create a safe campus environment.
As colleges feel the need for a single glass of pane to
allow situational awareness, a location-based Critical Event Management tool like Zapoj can level up their mitigation efforts to be compliant with the Clery Act- one of the significant law guidelines that ensures safety and security for college or university students. The Clery Act compliance is one side to ensuring student safety- building the best security practices can address a terrorism event or a an active shoot incident and ensure a resilient campus.
Those are complicated emergency situations and decision-makers need to utilize location intelligence as a basic approach to detect threats on assets and human experience.
Here’s how decision-makers at higher education institutions can enable a safe campus culture using Zapoj CEM.
The need for campus event safety
Large crowds are a common scene at college music concerts, sporting events, and lectures, and hence they have higher chances of inherent risks.
Missing an important threat opportunity means fostering an unsafe environment that could help with active shooting or allow rumors of a violence. As the basic survival instinct prompts to apply any measure to escape the scene, it basically sends shock waves across the campus premises that finally ends up in crowd rush, resulting in the most possible casualties from stampede. The high-speed storm can add an additional layer of concern while mass shooting rampage continues. Security and emergency management needs to adopt an optimal level of campus safety readiness. The disaster preparedness process requires location intelligence to identify risks and the ability to communicate instantly with its people in harm’s way.
Given the rapid cases of active shooter events – especially deadliest mass shootings at college campuses or events, college students are worried about unsafe campus events. This evolving scenario requires the security and emergency management at higher education to revisit their emergency plans to simplify location intelligence and emergency response.
Better insights into threats with location intelligence
To proactively leverage the power of emergency communications and mass notifications , emergency preparedness plans must drive real-time threat feed to build visual risk intelligence.
Location intelligence predicts the source of threats and their impacts in real-time on human life and facilities. It’s true organizations are using a large tech stack to track data feeds that provide visibility into incident events of a particular area and help assess the risk impacts on facilities or life. Tapping into data although is easy, making sense of it seems challenging. Data needs appropriate comprehension to help join dots between dispersed components and ensure information accuracy.
Build situational awareness
The capability to identify risk intelligence varies by how disjointed screens relay information and a single glass of pane communicates threat.
Basically a traditional command center that higher educations use for the campus safety are not appropriately connected with proper locations. The data feeds it streams are presented on different disjointed screens, making it difficult for security analysts to monitor and develop accurate situational awareness.
The command center built on Zapoj gives a holistic view of its campus events- its surroundings, assets, and people all through a single pane of glass. It fetches all incident feeds and overlays them with so many other sources of data feed. Campus administration and security response teams can derive valuable metrics using AI-powered risk intelligence and assess the trends of threats.
With predictive analytics identifying the possible potential disruptions through a single glass of pane, security teams can gain situational awareness and improve their decision making. This helps higher education alert people who’s responsible to mitigate the risk and ensure safety to people in harm’s way.
Quick alerts and mass notifications for campus community 
improving emergency response is critical to ensuring active remediation of critical threats on campus. During an emergency event, campus authority must look to provide contextual awareness through its notification message. Not every specific emergency notification would work for all people in danger. For different scenarios of an active shooter, one segment of people may need emergency notification to evacuate, the other section may hide out to avoid risk, while another segment of the community requires instruction to help with the recovery process.
Zapoj Critical Event Management gives the emergency response teams the flexibility to preconfigure messages to fit the demanding situations and rapidly reach masses with accurate information. The critical mass notifications also never miss people who’s in danger, which reach the destination via multi-modal paths – including emails, voice calls, social media, SMS or text messages and many more channels. Zapoj critical alerting or mass notifications also escalate via two-way messaging to ensure they are acknowledged and to notify if the recipient is safe or may require immediate support for rescue operations.
Be compliant with the Clery Act
The risks associated with special or large campus events are concerning. Neglecting the Clery Act and your basic responsibilities to have your contingency plans ready means you expose your students and people to life-threatening mass shooting, or terrorism incidents at campus events.
The very basic requirement to comply with the Clery Act is to establish a dedicated critical emergency communication and mass notification that could ensure campus safety. According to the Clery Act, universities or colleges must reveal their steps to controlling threats on campus and the inability to comply with the law may draw penalties for them.
The rapid frequency of campus critical events are a growing concern for higher education and its students. The Clery Act provides guidelines on how universities and colleges can keep their students informed as emergency incidents are unleashing.
According to the act, the critical event management platform must emphasize on critical communications to alert its stakeholders and help them with the rapid preparedness process. Additionally, the critical communication must provide real-time feed to its students and keep them informed of the situations. By providing visual risk intelligence and location intelligence, Zapoj helps avoid information fatigue and deliver the right message with its mass notification or emergency alerting system. To simply put, Zapoj Critical Event Management can provide data analytics and reporting, simplifying compliance with the Clery Act.
Conclusion
Critical event management platform Zapoj builds a robust recovery plan to combat catastrophic events at campus. To be compliant with the Clery Act and most importantly ensure campus safety, higher education needs AI-powered risk intelligence and emergency communication tools. Using its location intelligence, situational awareness, and mass notification capabilities, Zapoj helps bolster campus security and provides a safe environment for everyone associated with the campus community including your students, faculty, and staff.
If it is a campus event or natural disaster, Zapoj keeps your people informed and safe and to the best of its potential, it encourages resiliency.
your business $630 billion in lost revenues. In situations like natural disasters, retail stores operating in any industry are likely to face disruptions too.
Extreme weather conditions, anything from tornadoes and hurricanes to heat and snow can easily qualify to cause damage to your inventory. Since you don’t anticipate or have any preparedness to handle these situations, more than often critical events can affect your inventories, and not to mention your bottom line. It results in being understocked in the coming months, which later adds to difficulties in order fulfillment or shipment. 
Pandemic, natural disasters, or man-made disasters can have potential threats to employee safety. Your employees are scattered between different departments, they are traveling, or working off-site. A different kind of isolated situation can become threatening to their lives or security. It’s an organizational duty to improve the safety and security of your employees. An inability to implement or ensure an enhanced safety or security can lead to employees being out of action, which directly affects productivity and business continuity. 
As situations aggravate with changing norms of critical events, you are less likely to restore operations timely. A lot of time goes into the decision-making with stakeholders and partners to decide the next course of the action plan. Being understocked or having not enough stocks, you end up frustrating your customers. Simultaneously, your store is unable to operate with a full workforce, which makes it difficult to manage the influx of shoppers, meaning it sends out a negative impression and adds to customer fatigue. These are enough reasons to reduce the lifetime value of customers and therefore cause customer churn. 
The less you are prepared to handle the evolving critical situations with time, the more you are at risk of losing your brand reputation. Every second matters as you lose momentum due to inadequate inventories, staffing issues, and resources. Delays in business continuity impact user experience, their trust, and confidence in you. Altogether, your brand falls apart, and your customers tend to lean towards those businesses that meet their demands. 
From a retail standpoint, customer experience is a narrative to drive brand advocacy if it dedicatedly satisfies demands- while the experience is worse, it ruins everything. By leveraging omnichannel retail, customers get more options to move beyond the existing brand into something that offers more flexibility and convenience. The competition is fierce, and the need to get an edge over similar retail offerings depends on how efficiently organizations handle various factors triggering poor customer experience. 
preparedness strategy by fortifying it with the right solutions of CEM tools. Zsuite CEM provides more comprehensive visual risk intelligence, location awareness technology, and crisis communication- all integrated into one place to detect the trend of any potential threat and thereby empowering the response teams to take appropriate steps to mitigate the critical events. 
For a global workforce or employee onsite, security and safety is a primary requirement that ensures uninterrupted services and fulfillment of customer demands. The evolving threat landscape is throwing up unprecedented challenges for retailers, the immediate need to tackle these hurdles, therefore, is a growing concern. 
to data security breaches, affecting customer experience and trust. Issues stemming from IT incidents cause productivity loss, impede revenue generation, and damage brand reputation. Optimizing IT incident management is the smart way to tackle critical IT incidents at retail and beyond.
Retail largely fulfills direct-to-consumer demands, making it a significant unit to provide all necessary operations and service that customers need regularly. Inadequate resources and poor contingency planning keep retail out of service for indefinite times. 
Product recall is never a new thing for retailers or manufacturers. A recall is a poor experience for everyone along the line. At times, trying to build quality products is the highest demand, but product recalls slip through the cracks and pose to be the most dreadful experience for everyone linked. 
in data from a wide variety of sources like social media channels, government portals, news sources, and public safety agencies. Built-in AI tools help extract accurate data out of noise or non-validated information so that you can overlay data on the command center and build situational awareness. This gives you the power of risk intelligence into the evolving situations as they change with time. Categorizing risk severity and urgency can therefore become simple for retail emergency or response teams of your organization. 
allows your employees to sign up for opt-in features, which enhances the geo-target functionality and helps reach the right employee only when impacted. AI-powered Zsuite CEM helps you keep the contact center up to date, so identifying the right location of your employees even if they are away is not a tough job. Additionally, using geo-fencing in Zsuite maps, it will be easier to trace employee locations in real-time and with precision. 
to threats, helping you achieve an accurate threat picture and build an emergency communication that reaches only the right person in harm’s way or to fall prey to critical situations in the next few hours. Availing the real-time location-based alerts gives you the instant capability to alert your employees with proper SOS and help them get out of danger in no time. With so many critical features like AI-based risk intelligence, Zsuite automates evacuation during an emergency or helps mitigate risks. 
their applications running smoothly
For shippers, transportation providers, or logistics agencies natural disasters are more of a major issue. The traditional hurricane season unleashes as many as 16 hurricanes. As high as it is, there are threats from tropical cyclones, flooding, and wildfires too.
Being stuck in traffic does not affect your timeline only- but also it contributes to reputation damage and costs your business thousands of dollars if not millions. Increased traffic means sitting idle in traffic, wasting time, having logistics wasted due to not being able to optimize truck services.
As soon as COVID -19 outbreak erupted, the supply chain began to shrink. To save borders, ports, and regions from infection transmissions, supply chain routes were restricted. From medical supplies and electronics to consumer goods and essential commodities, everything is vulnerable to disruption. Mckinsey & Co. reported that COVID-19 has resulted in $5 trillion economic losses to supply chain operations.
Mass ransomware attacks that intrude on the business ecosystem are detrimental to supply chain operations. Third-party software updates, malware, or application installers are the most preferred ways for unscrupulous hackers to breach the sensitive data of vendors and unleash supply chain disruption. According to a study from CrowdSource, cyberattacks cost the supply chain $1.1 of losses on average.
other issues decrease capacity and disrupt commerce.
of returns causes a financial burden. There are refunds and other financial pains like the decline in subscription sales or regular sales cost companies lost revenues. Beyond the lost revenues, growth will also start to slow. 
processes need to have a fast-track operation, however, the rapid resolution is hard to achieve for management being involved with recall processes. Hence, cost recovery is delayed.
customers- brands therefore can rapidly build trust and ensure disposition without much fuss and frustration. Zsuite methodology provides a transparent template to keep track of event data on a continuous basis and solve at scale.
